You search for your business on Google and immediately notice something is wrong.

Maybe Google shows the wrong hours.

Maybe an old phone number is still appearing.

Maybe your address is outdated.

Maybe your business is marked closed even though you're open.

Or perhaps Google is showing information that you never entered in your Google Business Profile at all.

That can be frustrating—especially when customers rely on Google Search and Google Maps to decide whether to call, visit, or book with your business.

The important thing to understand is this:

Google doesn't build your business information from your Google Business Profile alone.

Google says Business Profile information can come from several sources, including information supplied by the business owner, publicly available web content, licensed third-party data, user contributions, and Google's own interactions with a business or location.

That means incorrect information can sometimes appear even when you believe you've entered everything correctly.

Here's why it happens—and what you can do about it.

Why Can Google Change My Business Information?

Many business owners assume that once they enter information into their Google Business Profile, that information remains exactly as they entered it.

It doesn't always work that way.

Google continually tries to keep local business information accurate and current. If other sources suggest that a business detail is outdated or incorrect, Google may update the profile. Google says these updates can be based on sources such as user reports and licensed content.

For example, Google might see conflicting information about your:

• Business name

• Address

• Phone number

• Website

• Hours

• Business status

• Categories

• Attributes

• Services

Sometimes Google's update is correct.

Sometimes it isn't.

The goal is therefore not simply to enter your information once and forget about it.

You need to monitor what customers are actually seeing.

1. Google May Be Pulling Information From Your Website

Your own website can influence what Google understands about your business.

Google says publicly available information—including content crawled from a business's official website—can be one of the sources used to build Business Profile information.

Suppose your Google Business Profile says:

Monday–Friday: 8:00 AM–5:00 PM

But an old page on your website still says:

Monday–Friday: 9:00 AM–4:00 PM

Now conflicting information exists.

The same problem can happen with an old:

• Phone number

• Address

• Business name

• Location page

• Contact page

• Holiday schedule

When correcting Google information, don't only look at your Business Profile.

Check your website too.

Your most important business information should accurately reflect how the business operates today.

2. Customers Can Suggest Changes to Business Information

Google Maps and Search allow users to suggest edits to places and businesses.

Depending on the information involved, people may be able to suggest changes to details such as:

• Business name

• Address

• Map location

• Hours

• Phone number

• Website

• Business status

Google reviews submitted edits before deciding whether to apply them.

Most customers who suggest changes are probably trying to help.

Imagine someone drives to your business at 6:00 PM because Google says you're open until 7:00 PM.

They arrive and discover you closed at 5:00 PM.

That customer may tell Google that your hours are wrong.

If your actual hours recently changed but your profile wasn't updated, their suggestion may be accurate.

The problem comes when a suggestion is based on incomplete information—or when Google's systems interpret conflicting signals incorrectly.

That's why regularly reviewing your profile matters.

3. Google May Have Detected Conflicting Information Elsewhere

Your business probably exists in more places online than you realize.

Information about it may appear on:

• Business directories

• Industry websites

• Local directories

• Maps platforms

• Social profiles

• Review platforms

• News articles

• Association websites

• Your own website

Google says Business Profile information can include licensed third-party data in addition to publicly available web information and user contributions.

If old business information continues appearing around the web, it can make correcting your digital presence more complicated.

For example, imagine your business moved.

Your Business Profile shows:

125 Main Street

But several older pages around the web still reference:

78 Market Street

The more old information that remains online, the harder it becomes to maintain a clean and understandable digital footprint.

You don't need to panic over every outdated reference you find.

But your most important and authoritative business pages should consistently reflect your current information.

4. You May Not Actually Control the Correct Business Profile

Sometimes the issue isn't an incorrect field.

It's that you're looking at the wrong profile.

This can happen when:

• Someone created a profile years ago.

• A former employee managed the profile.

• An agency originally set it up.

• Google already had information about the business.

• Another Google account verified the location.

• Multiple profiles exist for the same business.

If someone else has already verified a business, Google provides a process for requesting ownership. Verified owners and managers can then manage profile information through Search and Maps.

This is especially important when you're making changes but nothing seems to happen.

Before repeatedly editing information, make sure you're managing the profile customers are actually seeing.

5. You May Have a Duplicate Business Profile

Duplicate listings can create significant confusion.

Imagine one profile shows:

Your correct address and phone number

while another shows:

Your old address and old phone number

Customers may encounter either version.

They may leave reviews on different profiles.

And you may spend time updating one profile while another continues appearing with outdated information.

If you're seeing inconsistent business details, search Google Maps for:

• Your exact business name

• Previous business names

• Old addresses

• Current addresses

• Your phone number

Look for profiles that appear to represent the same business.

Google provides options for reporting places that don't exist, are duplicates, have moved, or are closed.

Don't automatically create another profile to solve the problem.

That can make the situation even more confusing.

6. Google May Think Your Business Is Closed

Few incorrect details create more urgency than:

Permanently closed

If your business is operating normally, that label can have an immediate impact.

Potential customers may never call.

They may never visit your website.

They may simply choose another business.

Google Maps allows users to provide feedback about whether a place has closed, moved, reopened, or doesn't exist at that location.

If your business is incorrectly marked closed, review the status of your Business Profile immediately.

Also look for possible reasons Google may be receiving conflicting information.

For example:

• Did you move recently?

• Is an old location still online?

• Does your website suggest the location is closed?

• Is there another profile at the same address?

• Were your hours recently changed?

• Has the business name changed?

Treat the incorrect status as a symptom that needs investigation, not merely a field that needs editing.

7. Your Hours May Be Wrong or Outdated

Business hours change more often than many other profile details.

You may have:

• Seasonal hours

• Holiday hours

• Summer hours

• Winter hours

• Appointment-only days

• Temporary closures

• Extended hours

• Different hours for certain services

If your actual schedule changes and your Google profile doesn't, customers may begin reporting the discrepancy.

That's why hours should be reviewed whenever your operating schedule changes.

Google allows verified businesses to edit their profile information directly through Search or Maps.

And don't forget the rest of your website.

If your Contact page says something different from your Google Business Profile, update both.

8. Your Address or Map Pin May Be Wrong

An incorrect address can be particularly damaging for businesses that depend on customers visiting a physical location.

Even if the written address appears correct, the map marker itself may be misplaced.

That could send customers to:

• The wrong entrance

• Another building

• Another side of a shopping center

• A nearby street

• An old location

Google Maps allows corrections to addresses and map locations, and users can also suggest edits to a place's marker.

If customers frequently call and say:

“I can't find you.”

don't assume they're simply bad at directions.

Check what Google is actually showing them.

9. Some Business Attributes Can Come From Customer Input

Your Business Profile may display information beyond your name, address, phone number, and hours.

Depending on the type of business, customers may see attributes related to things such as:

• Accessibility

• Amenities

• Payment options

• Service options

• Dining options

• Other business features

Google says businesses can directly manage some attributes, while other attributes may be populated based on input from customers who visit the business.

This is another reason you may occasionally see information that you don't remember entering yourself.

Review the attributes shown on your profile and correct the ones you're able to manage when they don't accurately describe your business.

10. Your Edit May Still Be Under Review

You notice incorrect information.

You correct it.

Then you search again ten minutes later and the old information is still there.

That doesn't necessarily mean your edit failed.

Google reviews edits to Business Profiles.

According to Google, edits often take about 10 minutes to review, but in some cases they can remain under review for as long as 30 days. An edit can appear as accepted, not approved, or pending.

So if you've already submitted a correction, check its status before repeatedly changing the same field.

Repeatedly editing information while another change is still being reviewed can make it harder for you to understand what is actually happening.

How to Fix Wrong Information About Your Business on Google

If Google is displaying incorrect business information, approach the problem systematically.

Step 1: Search for Your Business Like a Customer

Don't only look inside the management interface.

Search your business name on Google.

Check Google Maps.

Look at what a customer actually sees.

Review:

• Name

• Address

• Phone number

• Website

• Hours

• Location pin

• Categories

• Business status

• Attributes

You may find problems that aren't obvious from your normal dashboard.

Step 2: Confirm You're Managing the Correct Profile

Make sure the profile appearing publicly is the profile connected to your Google account.

If someone else controls it, request access or ownership rather than creating another listing.

Step 3: Correct Your Business Profile

If you manage a verified profile, Google allows you to edit business information through Search or the Google Maps app.

Update incorrect information carefully.

Avoid changing fields that are already accurate simply because you're troubleshooting another issue.

Step 4: Check Your Website

Review the pages most likely to contain business information:

• Homepage

• Contact page

• About page

• Location pages

• Footer

• Service-area pages

Make sure they aren't still displaying old information.

Step 5: Look for Duplicate Profiles

Search Maps for other versions of the business.

Pay particular attention to previous addresses and business names.

If you find a duplicate, use Google's appropriate reporting or correction options rather than building another profile.

Step 6: Review Important Third-Party Listings

Look at major places where customers commonly encounter your business.

Correct outdated information when you have control over it.

The goal is a digital presence that consistently communicates what your business is, where it is, and how customers can contact it.

Step 7: Monitor Your Edit

After submitting a correction, check whether the edit is:

Accepted

Pending

or

Not approved

Google says it may reject edits when it can't confirm their accuracy.

If a change isn't approved, investigate what information may be conflicting with your correction.

Wrong Information Can Hurt More Than Your Google Profile

Incorrect Google information isn't merely an administrative inconvenience.

Think about the customer experience.

A potential customer finds your business.

Google shows the wrong phone number.

They call.

Someone else answers—or nobody does.

That lead is probably gone.

Or Google says you're closed.

The customer chooses your competitor.

Or the map sends them to the wrong place.

They become frustrated before they've even interacted with your business.

The issue can affect:

Discovery → Trust → Contact → Conversion

That's why accurate local information should be treated as part of the customer-acquisition system rather than as a small profile-maintenance task.

What If My Business Profile Information Is Correct but I'm Still Not Getting Visibility?

Correct information is essential, but accuracy alone doesn't guarantee strong local visibility.

Your profile can be perfectly accurate and still struggle to appear for the searches you care about.

That's a different problem.

If your profile information looks right but very few people are finding it, read Why Is My Google Business Profile Not Getting Views?.

And if your profile appears in Google Maps but your website isn't appearing as expected in regular search results, see Why Is My Business Showing Up on Google Maps but Not Google Search?.

For businesses trying to strengthen their overall profile visibility, we've also covered how to improve your Google Business Profile ranking.

These are related issues, but they're not the same.

First make sure Google understands your business correctly.

Then work on improving how often and where the business appears.

Keep Your Business Information Connected to the Rest of Your Growth System

Accurate Google information helps customers find and contact you.

But the customer journey shouldn't stop there.

Someone may discover you through Google, visit your website, call your business, complete a form, or book an appointment.

Those interactions need somewhere to go.

WebGrowthHub connects your website, lead capture, CRM, customer communication, booking, automation, and reputation management within a broader business growth system.

The idea is simple:

Get Found → Get Contacted → Capture the Lead → Follow Up → Convert → Retain → Grow

Correct business information helps the first part work.

Your website and business systems determine what happens after the customer finds you.

How to Prevent Incorrect Business Information in the Future

You may not be able to prevent every Google update or user suggestion.

But you can reduce problems by making profile maintenance part of your normal business routine.

Periodically check:

• Your Google Business Profile

• Your website

• Your opening hours

• Your address and map pin

• Your phone number

• Your business status

• Your important online listings

• Any notifications about Google updates

And whenever something important changes in your business, update your online information promptly.

Don't wait for customers to discover the discrepancy first.

Final Thoughts

If Google is showing the wrong information about your business, it doesn't necessarily mean someone hacked your profile or that Google randomly invented the details.

Google builds and updates local business information using multiple sources, including business owners, websites, third-party data, user contributions, and other signals.

That means errors can appear when those sources conflict or when information becomes outdated.

Start by checking what customers actually see.

Then verify that you're managing the correct profile, correct inaccurate fields, review your website, investigate duplicate listings, and monitor any pending Google updates.

Most importantly, treat accurate business information as part of the customer experience.

Because when someone searches for your business, they shouldn't have to wonder:

Is this the right number?

Are they actually open?

Is this the correct location?

They should be able to find you, trust the information they see, and take the next step.